Trust setting: standing stone or stuffed stick ?

Stir it up Little darlin', stir it up Come on, baby Come on and stir it up Little darlin', stir it up, oh-oh

It's been a long, long time, yeah Since I've got you on my mind, oh-oh (Bob Marley – Stir It Up!)

Hold on ... Oh, we're rolling! Hi folks! « Salut la compagnie ! »

Are you now sold on my teachings from the previous videos? About Spirit and Right Form, RuwaḤ and TowRah? What do you mean you're not so sure anymore? But last time you were so excited!

Yes, it's true, it's all very, very subtle. So subtle that right when you think you've GRaSPed it, it SLiPs away. Remember, Peter himself denied Christ fast enough on the night of his arrest. And three times. Yes, Peter, Christ's first apostle, who was so sure he had perfectly understood him.

What? You think my videos contain too many religious references, especially Christian ones? It's a shame, because today my plan was to talk about the cross, STavRos in Greek. But I understand your discomfort. Even today, it’s scary to bring up the Bible - including for greatest anthropologists of the like of Claude Levi-Strauss…

And yet, kids, if you truly want to understand the Paleolithic era, there’s no other choice: you’ve got to study the earliest Neolithic texts and get rid of your religious stereotypes.

It's no coincidence that the pioneers of prehistoric research in France counted many clergymen. In fact, in a way, Christ himself was the first « anthropologist » - who didn't think of himself as a Jew, a Canaanite or a Greek, but simply as the « son of man » « BeN ʔaDaM », just like the prophet Ezechiel 600 years before him.

But let's get back to the Pharisians' case against me. I can understand why my videos infuriate them. After all, my theory is turning a few scientific fields upside down. First of all, biblical studies, which view the Bible and Hebrew as nothing more than a very recent blend of Egyptian and Assyrian influences.

Second, anthropology, which dismisses as a myth the idea that humankind was once uNiTed, « ʔuM!at mutaḤiDat » in Arabic. But above all others, I'm upsetting the Pharisian linguists, for whom the languages of the Western world are divided into two unreconcilable blocks: Indo-European languages on the one hand, and Semitic languages on the other.

Linguistics is the most primordial of sciences. Even more primordial than mathematics, because while everything is language, not everything is mathematics. And the trouble with modern linguistics is that it has become a hodgepodge of fuddy-duddy theories, based on principles that nobody really understands or dares to question. Claude Lévi-Strauss himself said as much 40 years ago, in his interviews with Didier Eribon, in De Près et de loin, P.162:

Linguistics has become so sophisticated and complicated that I no longer feel I can keep up with it. Jakobson's linguistics fascinated me, just like a detective story. Probably in part because of his talent for public speaking and his dramatic flair, but Benveniste had a very different personality, and when reading these two great masters of structuralism, one had - and still have - the feeling of being involved in a grand adventure of the mind. By comparison, what is being done nowadays seems to me frighteningly austere.

That's why, unlike Pharisian linguists whose language nobody understands any more, I strive to create videos anyone can understand. As Nicolas Boileau so eloquently put it:

« Whate’er is well conceived is clearly said, And the words to say it flow with ease. »

Or, on a different note, as the Koran states:

« Then bring ten surahs like it, fabricated, and invoke whomever you can, besides Allah, should you be truthful. »

While we wait for my dear Pharisian linguists and anthropologists to awaken, in this video we're going to dive into the depths of what is probably the most archaic word in human language, STavRos, the cross - sorry « Sha Ta » - that stands, still, unmoving, and you'll also understand why, in your business, it's time to « standardize » the administrative and financial exchanges with your partners.

See you in a minute!

And whoever takes his stereotypes and follows me is not worthy of me. Matthew 10:38

How fair are your tents, O Jacob Your dwellings, O Israel! Numbers 24,5

Hello, my name is Emmanuel Ifergan and, since 2014 – it’s been 8 years now – I've been developing a solution designed to facilitate cooperation between businesses. Since 2018, I have spoken, unsuccessfully, to hundreds of leaders of large French companies, explaining that bureaucracy, inertia, and demoralization are directly linked to the centralization of their management processes. And yet, despite all my efforts, not a single large French company has been able to even test this new approach.

What's stopping them? Mostly, the inability of large corporations to open to the outside world. Because opening a company is much trickier than it seems. It's an « interdisciplinary » subject, involving the finance, legal, purchasing and transformation departments, not to mention the operational business units; a task so immense that the CEOs themselves feel utterly helpless.

It is because I was facing such a roadblock that in 2020, as the country was in full lockdown, I chose to address the wider public to explain the huge significance of cooperation and fluidity of inter-company exchanges.

At first, this vulgarization focused on IT, law and management - fields I knew very well as I had practiced them for over 20 years. Gradually, however, my field of investigation broadened to include linguistics and anthropology, without ever losing sight of my primary purpose: to unleash the potential of organizations through cooperation.

Until, one day in autumn 2021, I discovered, in a moment of revelation, that the roots of the wording of contractualization and cooperation sprang from the depths of the history of our species - a discovery you won't hear the last of 😉

Now, let's get to work!