Referring back to aTTaCh and DeTaCh: it is no surprise that these words are connected to the fundamental word that is « Ta Ra ». After all, in the Upper Paleolithic, flints were also used to make aXes and aRRoWs, attached to pieces of WooD.

However attaching and detaching means ComPoSing, and composing is at the very heart of LaNGuage. Prefixes, suffixe... Language is basically about attaching and detaching sounds. And I can't resist reading you a short extract from The Wild Thought of Claude Lévi-Strauss that deals precisely with this MoDuLar aspect of language:

« In much of the Cape York Peninsula of northern Australia, food is differentiated between "vegetable" and "animal" by means of 2 special morphemes. The Wik Munkan, a tribe based in the Archer valley and estuary on the west coast, refine this division by prefixing the term mai to every name of plant, or food derived from it, and the term min to every name of animal, piece of meat, or food of animal origin. Similarly, yukk is used as a prefix for any tree name or term referring to a stick, a piece of wood, or a manufactured object made of wood; the prefix koi, for all kinds of fibers and ropes; wakk for herbs, tukk for snakes, kiimptin and wank for baskets, depending on whether they are woven from straw or cord. Lastly, the same type of nominal construction with the prefix ark helps to distinguish landscape forms and their association with this or that type of flora or fauna ark tomp, beach; ark tomp nintan, dune zone behind the beaches; ark pint'l, coastal plain with salt marshes, and so on. »

What this text teaches us is that ReaLity and language are intrinsically linked - contrary to the thinking of Pharisian linguists, who cling to the arbitrariness of the sign, or the insignificant signifier. However, to understand this, you have to be, like Lévi-Strauss, a « BRiCoLeur », a DIYer, as he himself explained to Didier Eribon in De Près de Loin. Here he goes, p.56:

The SuRReaLists were the ones who taught me not to shy away from abrupt and unforeseen connections, such as those Marx Ernst made in his CoLLages. The influence is perceptible in The Wild Thought. In the Mythologiques, I also CuT up some MyThical MaTeRial and recomposed these FRaGments to bring out more MeaNing.

Clearly, Claude Lévi-STRauSS's ghost is always beside me.

Do you begin to understand what I explained one year ago in my video on the Mytholithic Era? Remember, Ziqra, Zakhor, Chronos... I explained that mankind was originally uNiFied, at least as far as the whole of Western Eurasia and East Africa were concerned, because MyThs and LaNGuage travelled there naturally with humans covering huge distances; and those myths and language were passed on VeRBally.

With « Ta Ra », we have proof that not so long ago, mankind formed a unified civilization, sharing the same language and the same myths, from Egypt to Rome, via the Levant, Arabia, Mesopotamia, India and Iran. And this civilization was that of the TowRah, or « Ta Ra ».

To be honest, I have my doubts whether Egypt belongs to that great civilization. As you’ve seen, the « Ta Ra » sound is quite discreet in Egyptian, contrary to the great linguistic ensemble connecting Hebrew, Akkadian, Greek, Latin and Sanskrit around the tryptic « Sa Ta Ra ». But you will learn in my next videos that it is far form being the only clue of the linguistic rift between Egypt and the Levant – a rift with far-reaching consequences, as you’ll soon undertand.

Here we are. I've already taught you about many names. The name of the spirit, RuwaḤ in my second-to-last video. The name of the Right Form « Ta Ra » and of the rock PeTRa. And I'll soon teach you the name of the father, ʔaBaʔ, and the name of the son, BaRaʔ. But in the meantime, you now understand why blowing the ShowFaR is called TeRuwʕa: in order to remind mankind of the TowRah. « TaRaT TaShRaT TaRaT ».

6) Solutions

Right, now that you know a little bit more about flintknapping and its traces in language, you're probably thinking, as usual: « This is all right, but what does this practically mean for my business? »

Really, you leave me speechless. The longer this goes on, the more I think you're doing this on purpose. What do you mean ? Haven't you still grasped the full implications of this semantic continuum connecting the parting of the hunted animal with flintknapping? Don't you get that there is no technology without sharing, and no sharing without technology?

That in a world where innovation is accelerating daily, your business needs to be able to share with more and more partners, because innovation and technology only emerge through sharing. That your ERP must be designed first and foremost with sharing and cooperation in mind?

You might not have gotten it yet, but I have, and for almost 10 years. And that's why I've embarked on the pharaonic project of building the first decentralized ERP designed to facilitate cooperation and unleash the potential of our businesses.

Does it scare you? It's only natural: we're always afraid of the unknown, until we gradually realize that it wasn't as bad as we thought. It is precisely because you need help for this momentous transition that I created weOva : to help on a day-to-day basis each one of your employees and each one of your partners get to grips with the first ERP … « designed by the Paraklet » !

I'm sure this video echoed situations and issues you encounter daily in your organization. Beyond the delight of sharing what I consider to be a major anthropological discovery, my main purpose is first and foremost, and to the best of my ability, to help transform your company to make it faster, more adaptative and more open.

Just get in touch with me on LinkedIn through the link below, and we'll set up a 30-minute meeting to identify the key levers that will enable you to move forward quickly and effectively in this direction.

But don't wait: remember, the eaRly bird catches the woRm!