We're getting close to the end of this video, and I can't possibly finish on this gloom and doom of terror, tearing and tears. Let me tell you about the pretty little turtledove. But first, which quintessential animal do you think was cut up and PaRTed in the Palaeolithic period? « Le Tau ... le tau ... le taureau » ! The bull! (TauRus in astrology) TauRos in Greek, TowR in Hebrew, at least in the books of Ezra and Daniel (the bull is also called ShowR). Here again the 3 buddies Sha Ra Ta are playing tricks on us.
The bull is arguably the ultimate symbol of the period that ran from the Upper Paleolithic to the Neolithic; whether at Çatal Höyük in TuRKey or in CReTe with the Minotaur. This symbol was of course associated with power, but above all it was, from very early on, the parted animal par excellence.
So much so that in the caves of Lascaux, it appears everywhere, even though we know that the reindeer was the most hunted at the time. True, the reindeer TaRaNDos was also parted. I beg your pardon ? The billy goat you say, TRaGos? Uh-oh no, the billy goat belongs to another range, that of rubbing, but with, shall we say, strong sexual overtones. Friction between women and billy goats, with their overflowing sexuality and pheromones, has indeed always worried Neolithic men…
But let's go back to the Palaeolithic and move on to the animals that weren't parted - or rather, that were shared as units and not per weight. First of all, there's the TRouT, a fish widely consumed in the Vézère valley, the Jerusalem of prehistory. But above all, there's the grouse (TeTRas in French) or the TuRTLedove (TouRTeRelle in French). The pretty little turtledove.
We often hear that the origin iof the word « turtledove » is « onomatopoeic », referring to their song « Toor Toor ». But to argue onomatopoeia in Paleolithic linguistics is nothing less than intellectual laziness. And it's especially insulting to our ancestors, whose linguistic abilities were of course not limited to imitation. Especially since this specific onomatopoeia is often not that obvious. I could have said « Roo Roo » or « Loo Loo » and you wouldn't have blinked.
In short, no, the word « turtledove » is not an onamotopoeia. As a matter of fact, we have a very strong clue that it isn't: in Hebrew, « turtledove » is TowR. My hunch is that, in the Paleolithic era, the turtledove symbolized the couple and fidelity, at a time when this fundamental social institution was symbolically taking hold. Most people are not aware that turtledoves generally spend their life in couples, laying their eggs in pairs.
This idea of the faithful and inseparable turtledoves can be found in the covenant of the partsin Genesis and Leviticus. Doves offered as sacrifices could indeed be cut up, but the parts were not to be SePaRated. Perhaps this is also why the dove (« colombe » in French), the other « colombidae » offered with the turtledove in the passage of the covenant of the parts, became a symbol of peace and faithfulness, in the story of the Flood and Noah, as well as a symbol of the Holy Spirit, as featured at Christ's baptism in the river Jordan.
The doves and turtledoves are a beautiful symbol to conclude the FiRST part of this course on the TowRah - sorry, this course on the sound « Ta Ra » - and now, it's time to sound the ShowFaR. Remember « TaRaT TaShRaT TaRaT ».
Now that you've got a better idea of what sharing/parting means in the Upper Paleolithic and in our everyday language, you're probably asking, once more: « This is all right, but what does this practically mean for my business? »
But … you still don't get it, do you?
Remember, I began this video by explaining how difficult it was to get your staff to cooperate, and that to do so, you essentially had to partition and allocate two things: first, people - and, more generally, resources - within groups and sub-groups (that's organization) and above all, value, through the example of commission and profit-sharing plans.
However, in a world where creativity, innovation and agility are increasingly found outside corporations, it is vital that your business has the levers that will catalyze cooperation between itself and its partners. And that's a different kettle of fish.
It was with this in mind that I began developing Coopérons almost 10 years ago: my dream was to enable everyone to contribute to the success of all businesses, whether small or large. To make this utopia come true, I ended up building the world's first decentralized ERP (« Enterprise Resource Planning software »), initially designed to facilitate cooperation and the distribution of value flows not only between a customer and its service providers, but also between these providers and their business partners.
You're probably going to say: « But why should I care whether my ERP should allow my service providers to pay commissions to their partners? » You're probably thinking that your business, especially if it's a large one, couldn't care less about such vile topics as referrals and commissions.
Well, you're wrong. It's in the utmost interest of your business, especially if it's big, to contribute to the fastest possible development and strengthening of (external) expertises and talents. It will sorely need them in the coming years, when geopolitical upheavals will force a reorganization of many value chains.
And yet, what hampers or drives the development of these expertises is the difficulty, or ease, with which all entrepreneurs find their first customers - and believe me, I can attest to this, as I've been running against brick walls for nearly 10 years.
That's why your business would be wise to set up a decentralized ERP: not only will it streamline exchanges with your partners, but it will also accelerate the development of the kind of expertise your company needs today.
Does it scare you? It's only natural: we're always afraid of the unknown, until we gradually realize that it wasn't as bad as thought. It is precisely because you need help for this momentous transition that I created weOva : to help your employees and partners get to grips with the first ERP designed as a « sharing and cooperation space ».
I'm sure this video echoed situations and issues you encounter daily in your organization. Beyond the delight of sharing what I consider to be a major anthropological discovery, my main purpose is first and foremost, and to the best of my ability, to help transform your company to make it faster, more adaptative and more open.
Just get in touch with me on LinkedIn through the link below, and we'll set up a 30-minute meeting to identify the key levers that will enable you to move forward quickly and effectively in this direction.
But don't wait: remember, the eaRly bird catches the woRm!